HUBLOT SURROUNDED THE NEW ELITE WOMEN'S WATCH MODEL TO THE 25TH HIGH HOUR ART SALON. At BIG BANG BRODERIE, THE BRAND HAS PASSED THE DUTIES TO THE TRADITIONAL SWISS ART OF EMBROIDERY AND MODERN INDEPENDENT FEMININE. WE MET IN GENEVA WITH AN OLD FRIEND OF OUR MAGAZINE MARCES TEDESHA, THE HEAD OF A HUBLOT IN THE MIDDLE EAST, WHO TOLD US ABOUT HOW BRAND WAS STEP INTO THE WORLD OF HIGH FASHION. Text: Irina Malkova
According to Marco, Hublot designers wanted to beat the embroidery motifs in the new model, and the result of their work did not go unnoticed: Big Bang Broderie is now a welcome accessory not only for watch lovers, but also for those who know a lot about art and fashion.
Hublot designers took the matter seriously and turned to Birchoff, the largest Marco Tedeschi embroidery factory in Switzerland. This company cooperates with many famous haute couture houses, supplying them with the finest precious embroidered fabrics. At Birchoff, as always, they did an excellent job: for Hublot, they created an intricate and elegant pattern embroidered on tulle: gold and silver for Big Bang Broderie models and turquoise, dark blue, pale pink, yellow, orange and purple metallic threads - for Big Bang Broderie Sugar Skull. The riot of colors contrasts with the simplicity of a black ceramic case inlaid with 36 red spinels.
The difficulty was that the embroidery had to be made miniature so that the pattern was suitable for the 41 mm strap and dial. On the dial, the embroidered pattern imperceptibly folds into the contours of the skull, which gives the watch an unconventional and defiant look. For the embroidery company, by the way, this experience became an opportunity to enter new, not yet developed territories.
According to Marco, the luxurious and provocative watches Hublot Big Bang Broderie and Big Bang Broderie Sugar Skull have collected a lot of compliments - they were called beautiful, defiant, sexy and graceful. They, like the embodiment of a woman of modern times, are woven from contrasts - in design, materials and appearance. Silk and diamonds, embroidery and heat-resistant carbon fiber. A bright, playful and rich colors are designed to cheer up and tune in a positive way.
The face of these models for the first time has become a woman - supermodel Bar Rafaeli, who perfectly embodies the spirit and very essence of the new watch - high fashion, innovation and exclusivity.
