Damas, the leading Middle Eastern jewelery company, once again selected the famous Lebanese singer Nancy Ajram as the face of her popular brand Farfasha. The singer will represent the brand at the pan-Arab level at the launch of the new Farfasha collections, which promises to be the largest in the history of the brand.
Farfasha's collection, which went on sale in mid-September, reflects a new level of design. Brightness, cheerfulness, femininity and style are the key elements of the new collection, the products of which can be purchased in all Damas branded stores.
In addition to Farfasha, Damas also owns a large number of its own modern domestic diamond, gold and watch brands, including Hayati, Noor, Boudoor, Solitaire, Fulla, Kiku, Fior, My Vice, Chaimpesan, Genero, Graziella, Manthoura, Jacque Lemans, Chalyano , Fossil, Esprit, Cobra and many others.
The company is also a retailer of renowned international jewelry and watch brands in the UAE, including Tiffany & Co., Paspaley, Carrera y Carrera, Roberto Coin, Folli Follie, FOPE, Marco Bicego, Magerit, Mikimoto, Vacheron Constantin, Girard Perregaux, Chronoswiss, Montega, Quinting, Roger Dubuis, Parmigiani.
