The male version of the famous fragrance is a cocktail of basil and Sicilian mandarin, patchouli and cedar. The face of the new perfume is musician and producer Mark Ronson. We spoke with Isabella Geks and Mark, head of Fendi Fragrance, about what music and perfume have in common.
Isabella, pop stars often become faces of fashion lines. What goals did you pursue when choosing Mark to represent the fragrance?
Isabel: The ideal Fendi man is handsome, in demand, but, above all, talented, because an empty face from the cover is boring. So we were looking for character. Not necessarily a well-known, but very interesting man. And Mark fit into this concept quite organically. He is very talented, looks great and makes great music. Choosing a pop star, we did not seek to keep up with any of the generations. Still, Fendi is the oldest Italian House, which has the privilege and the corresponding ability to create things for centuries.
Mark, are you not afraid to shift the accents of your person from music to gloss?
Mark: Yes, of course, I need to be more careful with such things. When people recognize you only as the face of a perfume, and not the musician as you really are, it is regrettable. But as long as I understand this, nothing bad will happen. Plus, I like Fendi. You know, I like things and people that can be classified as classics. I have a rather eclectic list, there is a place for both Stevie Wonder and Dostoevsky. And Fendi from the same category.
How does the fragrance compare with other products coming out under the Fendi label?
Isabel: Fendi is primarily associated with furs and leather accessories. So it was pretty easy for us to start working on the fragrance. The skin gives rise to a rather characteristic image in our imagination. We tried to reproduce it and flavor it with Tuscan freshness. The resulting flavor is moderately light and deep. Individualists, people with character, but with creative charisma, will appreciate it.
Since Fendi first appeared on the shelves, a lot of time has passed. Have you explored how the male audience has changed over this time?
Isabel: The male audience has matured, we are pleased to note that more and more men are becoming savvy in matters of perfumery, accessories. Seek to express themselves through their style. So our task was to enter the market brightly, to surprise our client. Judging by the first reviews of the worldwide sales stratum, we completely coped with it. Compared to music, we can say that we managed to create a hit!
