Within the framework of the festival, valuable prizes are drawn among buyers, both free and in the form of lotteries.
Dubai Shopping Festival is a time of concerts and shows held both in shopping centers and on the streets of the city. The previous 18 trade festivals brought the UAE economy 114 dirhams of the UAE (US $ 31.15bn) and attracted 47 million tourists to the country. The first festival was held in 1996 at the initiative of Sheikh Mohammed Ben Rashid Al Maktoum, UAE vice president and ruler of Dubai.
