twin rats Dean and Dan Keyton are the founders and owners of the famous Canadian fashion brand Dsquared2 (which, in general, means “q squared”, and in the Russian version, although not entirely correct in terms of pronunciation, but sounds on youth slang as a “Discover”), we came to Dubai to present their new summer collection called “I love camping”.
To see this, I had to walk through half of the Dubai Mall, in the direction of its specialized Fashion Avenue, in order to find myself ... in the forest. Almost real. True, there were glamorous fireplaces instead of bonfires, and fixtures instead of the moon and stars, but the walls, completely removed by natural, almost uncouth wooden planks and the heads of moose hung on them, created the complete illusion of a hunting lodge on the edge of a pine forest. This was also reported by the tart, tarry smell of a tree that surrounded me ...
I could have been amazed and admired for a long time, but here, like Trullallya and Trallyalya from an unforgettable fairy tale about Alice in Wonderland, because of the nearest tree ... sorry, turns, brothers Dean and Dan appeared, with whom I had a long and rather funny conversation. Interrupting or complementing each other's proposals, Dean and Dan answered my questions.
Good day. It is known that clothes from the collections of Dsquared2 are intended for the young and the daring. Please tell me why the main idea of your new summer collection was the theme "I love camping"?
It all started when we went to shoot ads for our new perfumes last year. We found ourselves in a beautiful forest, surrounded by tall pines and a company of animals living in it, and exactly in the middle of a huge glade a magnificent lake shone. We had to spend the night in a small but rather cozy tent in the middle of this breathtaking landscape. Then we thought that our next collection should call people back to nature, since it is the embodiment of not only unprecedented beauty, but also amazing freedom! Sometimes we all want to find some luxurious place to escape from everyday life and forget about worries. And it turns out that the easiest and most inexpensive way to escape from the city is camping! We thought that during the period of financial crisis and general recession, this idea is the most suitable.
What has become the main source of ideas for specific things in the collection?
As we already said, things were invented by themselves, on the basis of thoughts about camping, hiking, returning back to nature and living in the fresh air. There are many things in the collection, the ideas of which were "borrowed" from equipment and accessories for hiking, with the addition of the glamor of our days and the immediacy of the 1950s.
Summer is traditionally associated with vibrant colors. What colors and types of fabrics prevail in “I Love Camping”?
You are right, our collection is full of bright colors such as yellow, orange and pink. They became the main characters of “I Love Camping”. For men's and women's shirts, we used plasticized denim and cotton with embroidery, and for evening outings we offered silk and chiffon. It was fun.
Have any adaptations been made specifically for the Middle East market?
No, we did not even strive for this. Our collection is so large and diverse that every person can choose something for themselves or something suitable for a particular occasion. We are sure that both Arabs and immigrants from other countries will be able to dress smartly in the Dsquared2 boutique both for everyday outings and for the evening!
What can you call a must-have item in a summer wardrobe, the so-called “must have” that can be found in the new Dsquared2 collection?
Oh it's easy! Ankle boots or boots with slots on a high heel and a platform, white shirts with ants embroidered on them - for men and women, skirts and jeans made of plasticized denim, all our sunglasses in frames “a la 1950s”, and of course, rubber boots with drawings printed on them.
Last question. You release Wood perfumes for men and women with woody notes in the base, but each time with new shades. The appearance of new products depends on your mood or is it timed to the release of a particular fashion collection?
Our perfumes complement the mood of our fashion collections. Therefore, if this summer you, like us, decide to go back to nature and relax in a tent on the lake, then the perfume Dsquared2 Wood will become another mandatory item.
Thanks, Dean. Thanks Dan. And for the conversation, and for returning to the forest, and for the fun collection I wish you a good summer.
